CAJ | 학술논문

在传统渠道返利契约的基础上引入零售商的公平关切行为，通过构建公平效用函数，探讨了具有公平偏好的零售商的公平参数对其最优订货量的影响，同时分析了线性返利契约和目标返利契约下零售商公平偏好对供应链协调的影响，并探究协调条件和利润分配的方法。研究表明，与公平中性时的情形相比，零售商的订货量大小与公平偏好类型密切相关，且随公平参数的增大而减小。在引入公平关切后，线性返利契约依然无法协调供应链。而当公平参数满足一定的条件时，目标返利契约可以协调整个供应链。通过数值算例验证了以上结论。
재전통거도반리계약적기출상인입령수상적공평관절행위，통과구건공평효용함수，탐토료구유공평편호적령수상적공평삼수대기최우정화량적영향，동시분석료선성반리계약화목표반리계약하령수상공평편호대공응련협조적영향，병탐구협조조건화리윤분배적방법。연구표명，여공평중성시적정형상비，령수상적정화량대소여공평편호류형밀절상관，차수공평삼수적증대이감소。재인입공평관절후，선성반리계약의연무법협조공응련。이당공평삼수만족일정적조건시，목표반리계약가이협조정개공응련。통과수치산례험증료이상결론。
The fairness concerning behavior of retailer was introduced to the traditional channel rebate contract to explore the impact of retailer’s fairness parameter on it’s order quantity ,and also analyze the influence of retailer’s fairness preferences on supply chain coordination under linear rebate con‐tract and target rebate contract ,and to study the conditions of coordination and the methods of profit allocation by building a fair utility function .The result showed that retailer's order quantity was close‐ly related to the type of fairness preferences ,and decreasing in fairness parameter comparing with the condition of fairness of neutral .After the introduction of fairness concerning ,linear rebate contract couldn’t be able to coordinate the supply chain ,w hile the target rebate contract could coordinate the supply chain w hen the fair parameter satisfied some certain conditions .Finally ,a numerical example verified the results .