CAJ | 학술논문

目前乌蒙山片区旅游市场特征主要表现为：游客来源以西南地区中青年市场为主，出游目的以观光旅游为主，出游时间相对集中但逗留时间短，游客收入稳定但整体消费水平不高，游客的认可度和满意度相对较高。随着乌蒙山片区旅游业进一步发展，旅游市场今后将会呈现旅游客源市场结构不断优化、旅游市场竞争优势增强和新型旅游产品不断出现的局面。
목전오몽산편구여유시장특정주요표현위：유객래원이서남지구중청년시장위주，출유목적이관광여유위주，출유시간상대집중단두류시간단，유객수입은정단정체소비수평불고，유객적인가도화만의도상대교고。수착오몽산편구여유업진일보발전，여유시장금후장회정현여유객원시장결구불단우화、여유시장경쟁우세증강화신형여유산품불단출현적국면。
At present, tourism market features for Wumeng Mountain area display such aspects that tourists are mostly young and middle-aged who are from southwest regions of China for sightseeing mainly in a rela-tively concentrated but short period of time, their overall income is stable while they consume a little, and their degree of recognition and satisfaction is relatively high.With further development of tourism in Wu-meng Mountain area, it takes on such trends for tourism market that source structure of tourist is more rea-sonable, its competitive advantages are more powerful and new types of tourism products constantly appear.