CAJ | 학술논문

铁皮石斛是我国传统珍稀名贵中草药之一，具有滋养阴津、增强体质、补益脾胃、护肝利胆、强筋降脂、降低血糖、抑制肿瘤、明亮眼睛、滋养肌肤、延年益寿等多种功效。利用SWOT分析法，分别从铁皮石斛的优势、劣势、机遇和挑战几方面对铁皮石斛在湖南省的营销前景进行全方位分析，并在此基础上提出促进铁皮石斛在湖南发展的前期策略和后期策略，以充分发挥铁皮石斛的药用价值、经济价值和社会价值。
철피석곡시아국전통진희명귀중초약지일，구유자양음진、증강체질、보익비위、호간리담、강근강지、강저혈당、억제종류、명량안정、자양기부、연년익수등다충공효。이용SWOT분석법，분별종철피석곡적우세、열세、궤우화도전궤방면대철피석곡재호남성적영소전경진행전방위분석，병재차기출상제출촉진철피석곡재호남발전적전기책략화후기책략，이충분발휘철피석곡적약용개치、경제개치화사회개치。
Dendrobii Officinalis Caulis is considered as one kind of rare and precious Chinese medicinal herb with the efficacy of nourishing yin fluid, enhancing physique, benefiting and tonifying spleen and stomach, protecting liver and cholagogue, strengthening gluten, lowering lipid and blood sugar, inhibiting tumor, brightening eyes, nourishing skin, and prolonging life. This article used SWOT method to analyze the strength, weakness, opportunity, and threat of Dendrobii Officinalis Caulis respectively so as to analyze its marketing prospects in Hunan Province comprehensively. On the basis of the analysis, the early stage and late stage strategies of development of Dendrobii Officinalis Caulis in Hunan Province was carried out, which played a role in its medicinal value, economic value, and social value.