CAJ | 학술논문

电子商务的商业本质决定了其必须在连接生产和消费两大领域中实现基本功能。经过20年的发展，中国电子商务已经成功深入到社会生活的多个领域，聚集了一定的用户“黏度”，正在从“眼球经济”向“价值经济”过渡，在价值经济实现过程中，进一步向生产和消费领域延伸已经成为必然选择。与传统工业经济的技术提升带动产业发展不同，互联网更多的是以应用和模式创新的方式来推动经济发展，就其生产性服务而言，其对传统制造业的提升和创新的活动也是通过对消费市场的挖掘来实现的，这导致互联网经济更加关注消费市场、关注消费者的满足程度，突出了互联网时代“买方市场”的市场格局特征。
전자상무적상업본질결정료기필수재련접생산화소비량대영역중실현기본공능。경과20년적발전，중국전자상무이경성공심입도사회생활적다개영역，취집료일정적용호“점도”，정재종“안구경제”향“개치경제”과도，재개치경제실현과정중，진일보향생산화소비영역연신이경성위필연선택。여전통공업경제적기술제승대동산업발전불동，호련망경다적시이응용화모식창신적방식래추동경제발전，취기생산성복무이언，기대전통제조업적제승화창신적활동야시통과대소비시장적알굴래실현적，저도치호련망경제경가관주소비시장、관주소비자적만족정도，돌출료호련망시대“매방시장”적시장격국특정。
The commercial nature of e-commerce determines that it must achieve its basic functions in connecting production and consumption. Through the development in the past 20 years,e-commerce has been successfully integrated into many areas of life;a certain degree of user"viscosity"has been gathered;and it is transforming from the"eyeball economy"to"value economy ". In realizing value economy,further extension to the field of production and consumption has become the inevitable choice. Different from the traditional industrial development led by technological improvement,Internet promotes economic development by apps and innovation in pattern. In terms of productive service,the improvement and innovation in traditional manufacturing industry is realized by exploiting consumption market,which in turn leads to higher attention paid to consumption market and the satisfaction of consumers and highlighting the market arrangement of“buyer’s market”in the time of Internet.