CAJ | 학술논문

超市作为传统零售业与城市发展的象征，在互联网大潮的冲击下节节败退，原因在于多数超市有着复杂的内部结构，使人们望而却步。然而随着GIS技术的飞速发展，GIS技术在社会生活各方面的作用日益凸显，超市内部布局的不合理有了解决的契机。本文综合了数据挖掘关联规则方法与GIS空间分析技术，以信阳沃尔玛超市为例进行分析，探讨出对超市内部布局分析的量化方法，并结合实际案例进行优化设计，为更多的超市管理者提供直观的超市设计方法，以实现超市服务的优化与收益的扩大。
초시작위전통령수업여성시발전적상정，재호련망대조적충격하절절패퇴，원인재우다수초시유착복잡적내부결구，사인문망이각보。연이수착GIS기술적비속발전，GIS기술재사회생활각방면적작용일익철현，초시내부포국적불합리유료해결적계궤。본문종합료수거알굴관련규칙방법여GIS공간분석기술，이신양옥이마초시위례진행분석，탐토출대초시내부포국분석적양화방법，병결합실제안례진행우화설계，위경다적초시관리자제공직관적초시설계방법，이실현초시복무적우화여수익적확대。
Supermarkets, as the symbol of traditional retail and city development, withdraw greatly under the impact of internet, because most supermarkets have the complex internal structure that causes people to be prohibitive. However,with the rapid development of GIS technology,the role of GIS technology in social life is increasingly prominent that makes a solution to the internal unreasonable layout of the supermarket. In this paper,combining data mining association rule method and the GIS spatial analysis technology, taking Wal-Mart supermarket in Xinyang as an example to analyze,explored the quantitative method of analyzing the internal layout of the supermarket,and combined with the actual case for optimization design,provided an intuitive supermarket design method for supermarket managers so as to realize the optimization of supermarket service and the expanding of profit .