CAJ | 학술논문

李渔是清初一位颇有建树的编辑出版家，从事出版经营近20年。在长期的出版经营活动中，李渔以深厚的编辑学养，独具特色的编辑风格，逐步形成了力求创新、打造品牌、注重宣传、维护版权的经营理念，并在出版经营实务活动中，较为成功地探索出一条将文化活动与市场运作相结合的经营之路。李渔的出版经营理念与实践极具现代色彩，为我们提供了一个值得研究和借鉴的范例。
리어시청초일위파유건수적편집출판가，종사출판경영근20년。재장기적출판경영활동중，리어이심후적편집학양，독구특색적편집풍격，축보형성료력구창신、타조품패、주중선전、유호판권적경영이념，병재출판경영실무활동중，교위성공지탐색출일조장문화활동여시장운작상결합적경영지로。리어적출판경영이념여실천겁구현대색채，위아문제공료일개치득연구화차감적범례。
Publishing business is the main way for Li Yu to make a living and earn the fame as well as for-tune. In the long run of his publishing activities, Li Yu gradually forms the business concept of seeking for inno-vation, building the brand, stressing on publicity, protecting the copyright, and strives to practice this concept in practice. His ideas and methods of business management have great enlightenment value on the development of contemporary publishing industry.