CAJ | 학술논문

信息化背景下的智慧景区建设是旅游业改革发展的重要课题。面对智慧景区建设的新形势，技术接受理论为智慧景区研究提供了新的重要视角和理论框架。运用这一理论视角，以旅游者和景区运营者两类应用主体为导向，从基础、平台、构架、功能、价值等层面综合认识了智慧景区的内涵体系，系统分析了智慧景区建设的框架与策略，提出智慧景区建设应围绕游客满意和管理优化的目标，把握重点发展方向，改善信息技术运用，构建立体化的应用和保障体系。
신식화배경하적지혜경구건설시여유업개혁발전적중요과제。면대지혜경구건설적신형세，기술접수이론위지혜경구연구제공료신적중요시각화이론광가。운용저일이론시각，이여유자화경구운영자량류응용주체위도향，종기출、평태、구가、공능、개치등층면종합인식료지혜경구적내함체계，계통분석료지혜경구건설적광가여책략，제출지혜경구건설응위요유객만의화관리우화적목표，파악중점발전방향，개선신식기술운용，구건입체화적응용화보장체계。
The construction of smarter scenic area is an important topic of the reform and development of tourism industry under the background of informatization.Confronted with the new situation,the technology acceptance theories provide an important and new perspective and framework for the research of scenic area.From this perspective,the connotation system of the smarter scenic area was cognized comprehensively from dimensions of infrastructure,platform,architecture,function and value,and the strategy framework was analyzed systematically with the orientation of tourist and scenic operator in this paper.Aiming at the target of tourist satisfaction and management optimization,the key development direction would be grasped,and the stereoscopic application and supporting systems would be constructed based on the improved utilization of information technology.