CAJ | 학술논문

产业集群网络关系日益成为企业获取外部知识与技术的重要途径，以此提升企业的品牌绩效。通过对珠三角地区几个产业集群的实证检验，结果表明：产业集群网络与企业品牌绩效之间存在显著的正相关关系；产品创新和吸收能力在产业集群网络与企业品牌绩效的关系中起到了中介作用，而且企业的吸收能力对产品创新能力有显著的正面影响。
산업집군망락관계일익성위기업획취외부지식여기술적중요도경，이차제승기업적품패적효。통과대주삼각지구궤개산업집군적실증검험，결과표명：산업집군망락여기업품패적효지간존재현저적정상관관계；산품창신화흡수능력재산업집군망락여기업품패적효적관계중기도료중개작용，이차기업적흡수능력대산품창신능력유현저적정면영향。
The industry cluster network relationship is increasingly becoming an important way of gaining access to external knowledge and technology in order to enhance the performance of a brand.This study surveys several industrial clusters of the Pearl River Delta manufacturing enterprises and carries out empirical test on the theoretical model building.This study shows that:there is a significantly positive correlation between industrial clusters network and corporate brand performance;product innovation and absorptive capacity play a mediating role between the industrial cluster network and corporate brand performance,and absorptive capacity has a significantly positive correlation with product innovation.