CAJ | 학술논문

针对现有文献对供应链混合销售渠道、混合回收渠道交叉领域的协调机制研究的不足，运用契约理论和博弈论，研究了网上直销和线下销售并存，经销商和第三方回收商共同回收的双渠道销售与回收的闭环供应链协调问题。研究表明：与集中决策相比，在分散决策下销售商零售价格增加，第三方回收企业回收价降低，供应链系统总利润降低，因此分散决策不能实现供应链系统的协调；当参数满足一定条件时，补偿契约—成本分摊契约可以实现闭环供应链的协调。以家电企业为例，通过数值算例分析验证了补偿契约—成本分摊契约的有效性。
침대현유문헌대공응련혼합소수거도、혼합회수거도교차영역적협조궤제연구적불족，운용계약이론화박혁론，연구료망상직소화선하소수병존，경소상화제삼방회수상공동회수적쌍거도소수여회수적폐배공응련협조문제。연구표명：여집중결책상비，재분산결책하소수상령수개격증가，제삼방회수기업회수개강저，공응련계통총리윤강저，인차분산결책불능실현공응련계통적협조；당삼수만족일정조건시，보상계약—성본분탄계약가이실현폐배공응련적협조。이가전기업위례，통과수치산례분석험증료보상계약—성본분탄계약적유효성。
According to the deficiency for coordination mechanism of supply chain with hybrid sales channels and hybrid recycling channels in existing literature ,this paper examines the problem of closed loop supply chain coordination with dual‐channel sale and dual‐channel recovery using contract theory and game theory .The analysis results of model show that the decentralized decision making compared to the relatively centralized decision making ,retailer's retail price increases ,the recovery price becomes small , the third party'recovery price becomes small ,and the total profit of the supply chain system becomes small in the decentralized decision model .Thus ,the decentralized decision cannot coordinate the supply chain system ,but the compensation contract‐recovery cost sharing contract can coordinate effectively the supply chain system under a certain condition . The numerical examples validate the effectiveness of the compensation contract‐recovery cost sharing contract .