CAJ | 학술논문

谷子是延安的优势和特色农作物，“延安小米”品牌建设对促进延安谷子可持续发展具有重要意义。文章探讨了“延安小米”的产业优势和品牌价值，从农户、政府和企业三个角度阐述了“延安小米”品牌建设的现状，分析了该品牌在建设过程中存在的问题，并对“延安小米”品牌建设提出了品牌宣传、发展思路、标准化生产、科技投入、品牌形象建设和品牌维护等建议。
곡자시연안적우세화특색농작물，“연안소미”품패건설대촉진연안곡자가지속발전구유중요의의。문장탐토료“연안소미”적산업우세화품패개치，종농호、정부화기업삼개각도천술료“연안소미”품패건설적현상，분석료해품패재건설과정중존재적문제，병대“연안소미”품패건설제출료품패선전、발전사로、표준화생산、과기투입、품패형상건설화품패유호등건의。
Foxtail millet is a superior and characteristic crop in Yan'an. The brand construction of"Yan'an Millet"has a great significance on the sustainable development of foxtail millets in Yan'an. Firstly, the industry strength and brand value of"Yan'an Millet"were discussed in the paper. Then, the present situation of "Yan'an Millet" brand construction was illustrated from the standpoints of farmers, local government and enterprises, respectively. At last, reflections and strategies on the brand construction of "Yan'an Millet" were proposed from six aspects which were brand promotion, development strategies, standardized production, science and technology input, brand-image improvement and brand maintenance.