华东经济管理
華東經濟管理
화동경제관리
EAST CHINA ECONOMIC MANAGEMENT
2015年
7期
177-184
,共8页
非营利组织%服务导向%影响因素%扎根理论
非營利組織%服務導嚮%影響因素%扎根理論
비영리조직%복무도향%영향인소%찰근이론
nonprofit organization%service orientation%influencing factor%grounded theory
文章运用扎根理论的质化研究方法,通过开放式编码、主轴编码、选择性编码三个步骤识别和构建出非营利组织服务导向行为影响因素模型,包括环境因素、组织因素、高管特征、员工特征、营销能力5个主范畴,以及对应的16个副范畴。在此基础上,进一步阐释了模型中5个主范畴与1个核心范畴(非营利组织服务导向行为)构成的脉络体系,并运用相关理论分析了模型的内涵与深层机制,为决策者制定科学的服务管理策略提供了参考。最后,指出了研究的理论贡献、局限和未来研究方向。
文章運用扎根理論的質化研究方法,通過開放式編碼、主軸編碼、選擇性編碼三箇步驟識彆和構建齣非營利組織服務導嚮行為影響因素模型,包括環境因素、組織因素、高管特徵、員工特徵、營銷能力5箇主範疇,以及對應的16箇副範疇。在此基礎上,進一步闡釋瞭模型中5箇主範疇與1箇覈心範疇(非營利組織服務導嚮行為)構成的脈絡體繫,併運用相關理論分析瞭模型的內涵與深層機製,為決策者製定科學的服務管理策略提供瞭參攷。最後,指齣瞭研究的理論貢獻、跼限和未來研究方嚮。
문장운용찰근이론적질화연구방법,통과개방식편마、주축편마、선택성편마삼개보취식별화구건출비영리조직복무도향행위영향인소모형,포괄배경인소、조직인소、고관특정、원공특정、영소능력5개주범주,이급대응적16개부범주。재차기출상,진일보천석료모형중5개주범주여1개핵심범주(비영리조직복무도향행위)구성적맥락체계,병운용상관이론분석료모형적내함여심층궤제,위결책자제정과학적복무관리책략제공료삼고。최후,지출료연구적이론공헌、국한화미래연구방향。
By using the qualitative research method of grounded theory,this paper identifies and builds an influencing factor model of nonprofit organization service orientation behavior through three steps of open coding,axial coding,selective cod?ing, which includes five fundamental categories:environment factors, organizational factors, executive characteristics, staff characteristics and marketing capacity,as well as 16 corresponding sub-categories. Furthermore,the paper further ex?plains the skeleton system which consists of the above five fundamental categories and one core category (nonprofit organiza?tion service orientation behavior),and applies the related theory to analyze the connotation and underlying mechanism of this model in order to provide some reference for decision-makers to make scientific service management strategy. Finally , this paper points out the theoretical contributions,limitations and future directions of the research.