CAJ | 학술논문

十八大提出了“努力建设美丽中国，实现中华民族永续发展”的精神，国家旅游局确立了“美丽中国之旅”的国家旅游形象。对“美丽中国”国家旅游形象研究战略进行了初步的探讨，对国家整体旅游形象所涵盖的特性、内涵、形象标识构建和推广策略进行了阐述。
십팔대제출료“노력건설미려중국，실현중화민족영속발전”적정신，국가여유국학립료“미려중국지려”적국가여유형상。대“미려중국”국가여유형상연구전략진행료초보적탐토，대국가정체여유형상소함개적특성、내함、형상표식구건화추엄책략진행료천술。
The 18th National Congress of Communist Party of China raised an idea of“working hard to build beautiful China,and achieve lasting and sustainable development of Chinese nation”. National Tourism Administration has established the national tourism im?age of“Tour of Beautiful China”. On the basis of this,the author presents a preliminary discussion about the national tourism image of“Tour of Beautiful China”and explores the construction of the overall national characteristics,connotation,image symbol and some promo?tion strategies as well.