工业技术经济
工業技術經濟
공업기술경제
INDUSTRIAL TECHNOLOGY & ECONOMY
2015年
6期
3-9
,共7页
铁路运输业%产品竞争力%价格竞争%非价格竞争%行政垄断
鐵路運輸業%產品競爭力%價格競爭%非價格競爭%行政壟斷
철로운수업%산품경쟁력%개격경쟁%비개격경쟁%행정롱단
railway transport industry%competitiveness of the product%price competition%non-price competition%administrative monopoly
随着“计划壁垒”的逐步消除，其它运输方式对铁路运输形成了极强的替代性，造成铁路运输业在运输市场上所占的份额大幅下降。为了在竞争中求生存，铁路运输业必须提升其产品的竞争力。价格竞争和非价格竞争是企业提升产品竞争力的两种主要手段，不同运输方式之间的博弈分析表明铁路运输业实施非价格竞争策略比实施传统的价格竞争策略更为可行。而就目前形势而言，继续深化行政垄断改革是铁路运输业自觉运用以提高产品质量为主的非价格竞争策略提升产品竞争力的基本前提。
隨著“計劃壁壘”的逐步消除，其它運輸方式對鐵路運輸形成瞭極彊的替代性，造成鐵路運輸業在運輸市場上所佔的份額大幅下降。為瞭在競爭中求生存，鐵路運輸業必鬚提升其產品的競爭力。價格競爭和非價格競爭是企業提升產品競爭力的兩種主要手段，不同運輸方式之間的博弈分析錶明鐵路運輸業實施非價格競爭策略比實施傳統的價格競爭策略更為可行。而就目前形勢而言，繼續深化行政壟斷改革是鐵路運輸業自覺運用以提高產品質量為主的非價格競爭策略提升產品競爭力的基本前提。
수착“계화벽루”적축보소제，기타운수방식대철로운수형성료겁강적체대성，조성철로운수업재운수시장상소점적빈액대폭하강。위료재경쟁중구생존，철로운수업필수제승기산품적경쟁력。개격경쟁화비개격경쟁시기업제승산품경쟁력적량충주요수단，불동운수방식지간적박혁분석표명철로운수업실시비개격경쟁책략비실시전통적개격경쟁책략경위가행。이취목전형세이언，계속심화행정롱단개혁시철로운수업자각운용이제고산품질량위주적비개격경쟁책략제승산품경쟁력적기본전제。
〔Abstract〕 With the gradual elimination of planned barriers , other transportation means have constituted very strong substitution for railway transport , which substantially reduces railway transport industry's share in the market of transportation . In order to survive in the competition , railway transport industry must enhance the competitiveness of its product . Price competition and non-price competition are two main means for an enterprise to enhance the competitiveness of its product , but the game analysis on different transportation means shows that non-price competition strategy is more practicable for railway transport industry than traditional price competition strategy . However , as for the present situation , keeping on the reform of administrative monopoly is the basic premise for railway transport industry to enhance the com-petitiveness of its product through consciously using non -price competition strategy which mainly focuses on better quality .
