CAJ | 학술논문

吉祥语是用以预祝吉庆祥瑞、福寿平安的词语，它承载着人们渴望富裕、吉祥、福寿、安康的文化热望和价值追求。传承性、差异性与民族性贯穿于吉祥语的发展过程之中，充分印证了文化是一个统一与差异并存的矛盾体。吉祥语的出现折射出先民敬畏自然、崇拜灵物的生存状态，它的传承与变化深受儒、道、佛文化的影响，具有丰富的文化涵义。
길상어시용이예축길경상서、복수평안적사어，타승재착인문갈망부유、길상、복수、안강적문화열망화개치추구。전승성、차이성여민족성관천우길상어적발전과정지중，충분인증료문화시일개통일여차이병존적모순체。길상어적출현절사출선민경외자연、숭배령물적생존상태，타적전승여변화심수유、도、불문화적영향，구유봉부적문화함의。
Auspicious wo rds are used to express good wishes for happiness. They indicate people's desire for pursuing peaceful and rich life. Inheritance, difference and nationality run through its development and prove that culture is a contradiction with unity and difference. Auspicious words’ appearance reflects that the ancestors worshiped nature, respected the survival of the spirit content. Their inheritance and change are under the influence of Confucianism, Taoism and Buddhism and have rich cultural connotations.