青岛科技大学学报（社会科学版）
青島科技大學學報（社會科學版）
청도과기대학학보（사회과학판）
JOURNAL OF QINGDAO UNIVERSITY OF SCIENCE AND TECHNOLOGY(SOCIAL SCIENCES)
2015年
2期
31-36
,共6页
新常态%旅游业%增速换挡%结构优化%创新
新常態%旅遊業%增速換擋%結構優化%創新
신상태%여유업%증속환당%결구우화%창신
the new normal%tourism industry%growth shift%structure optimization%innovation
改革开放以来，我国旅游业发展迅速，呈现出阶段性发展特征，经历了政策导向为主的初步发育阶段、要素集聚为主的快速发展阶段和业态创新为主的发展阶段。从旅游业发展速度、旅游经济结构、旅游业创新三个角度分析我国旅游业新常态的特点为：我国旅游业发展已进入增速换挡期；旅游经济结构得到了调整但仍待进一步优化；随着旅游电子商务的快速发展、旅游投资创新外延不断拓展、国内外旅游联动创新整合，创新已成为我国旅游业发展新常态，也是推动其稳步健康发展的重要驱动力。
改革開放以來，我國旅遊業髮展迅速，呈現齣階段性髮展特徵，經歷瞭政策導嚮為主的初步髮育階段、要素集聚為主的快速髮展階段和業態創新為主的髮展階段。從旅遊業髮展速度、旅遊經濟結構、旅遊業創新三箇角度分析我國旅遊業新常態的特點為：我國旅遊業髮展已進入增速換擋期；旅遊經濟結構得到瞭調整但仍待進一步優化；隨著旅遊電子商務的快速髮展、旅遊投資創新外延不斷拓展、國內外旅遊聯動創新整閤，創新已成為我國旅遊業髮展新常態，也是推動其穩步健康髮展的重要驅動力。
개혁개방이래，아국여유업발전신속，정현출계단성발전특정，경력료정책도향위주적초보발육계단、요소집취위주적쾌속발전계단화업태창신위주적발전계단。종여유업발전속도、여유경제결구、여유업창신삼개각도분석아국여유업신상태적특점위：아국여유업발전이진입증속환당기；여유경제결구득도료조정단잉대진일보우화；수착여유전자상무적쾌속발전、여유투자창신외연불단탁전、국내외여유련동창신정합，창신이성위아국여유업발전신상태，야시추동기은보건강발전적중요구동력。
Since reform and opening up, China’s tourism industry has developed rapidly, this shows the feature of stage development. Tourism industry has experienced three stages, i.e., the policy oriented preliminary development stage, the rapid development stage based on element agglomeration and the development stage based on industry innovation. This paper analyzes the characteristics of new normal of tourism industry development from three aspects: tourism development speed, tourism economic structure and tourism industry innovation. The research arrives the following conclusions: the development of China’s tourism industry has entered the stage of growth shift; tourism economic structure has been adjusted but still has to be optimized further; with rapid development of travel e-commerce, expansion of the extension of tourism investment innovation, linkage innovation and integration of domestic and international tourism, innovation has become the new normal of tourism industry development in China and the important power driving of steady and healthy development of China’s tourism industry.
