CAJ | 학술논문

近年来，国内医药行业发展迅速，对人才需求也日渐紧迫。常规的药品营销理论授课与实践脱节，暴露出很多问题。本文从国内医药人才培养现状和课程性质出发，结合医药市场营销实际情况，对《药品营销》课程教学策略进行阐述。从认清课程专业特点出发，针对课程实践、课堂延伸、课堂案例教学等方面开展教学改革，突出课程前沿特点，为该课程的理论授课提供了一条区别常规营销课程教学的新思路。
근년래，국내의약행업발전신속，대인재수구야일점긴박。상규적약품영소이론수과여실천탈절，폭로출흔다문제。본문종국내의약인재배양현상화과정성질출발，결합의약시장영소실제정황，대《약품영소》과정교학책략진행천술。종인청과정전업특점출발，침대과정실천、과당연신、과당안례교학등방면개전교학개혁，돌출과정전연특점，위해과정적이론수과제공료일조구별상규영소과정교학적신사로。
In recent years , the domestic pharmaceutical industry develops rapidly and the urgent demand for talent increases.Conventional pharmaceutical marketing theory teaching and practice exposed many problems.Embarked from the domestic current situation of the medical talent training and curriculum nature , in combination with the practical situation of medicine marketing , the curriculum teaching strategy of Pharmaceutical Marketing was expounded.From recognizing the course of professional characteristics , in view of the curriculum practice , class extension , classroom case teaching, etc, to carry out the teaching reform, curriculum leading edge features , theoretical teaching for the course provided a new way different from the conventional marketing course teaching.