CAJ | 학술논문

校园旅游是指以校园作为游览对象的一种旅游活动，近年来已成为一种新兴的旅游活动类型。一部分高校凭借自身优美的校园环境和良好的人文内涵，已经开始创建国家级的旅游景区。四川国际标榜职业学院作为全省第一个荣获国家3A级旅游景区的高校，具备发展校园旅游绝佳的条件和前景。学院应该重点打造主题式、体验式的旅游产品，同时明确市场定位，完善旅游产品体系、加强宣传营销、加强景区管理，实现社会效益和经济效益的统一。
교완여유시지이교완작위유람대상적일충여유활동，근년래이성위일충신흥적여유활동류형。일부분고교빙차자신우미적교완배경화량호적인문내함，이경개시창건국가급적여유경구。사천국제표방직업학원작위전성제일개영획국가3A급여유경구적고교，구비발전교완여유절가적조건화전경。학원응해중점타조주제식、체험식적여유산품，동시명학시장정위，완선여유산품체계、가강선전영소、가강경구관리，실현사회효익화경제효익적통일。
Campustourism has been a new type of tourism recently. Some colleges and universities start to create state-level scenic spots by depending on their beautiful campus environment and good humanistic connotation. As the ifrst college which won the national 3A level scenic spots in Sichuan Province, Polus International College has excellent condition and prospects of developing campustourism. The college should focus on designing theme-based experiential tourism products, deifne market positioning, improve the tourism product system, strengthen the publicity and marketing, and strengthen the management of the scenic spots in order to realize social beneift and economic beneift.