CAJ | 학술논문

运用文献资料法、问卷调查法和数理统计法，以江苏省为例，研究了健身俱乐部服务质量的影响因素。研究认为，健身俱乐部服务质量整体水平不高，俱乐部服务质量影响因素按重要性排序依次为有形性、保证性、可靠性、移情性、响应性。通过对各因子的回归分析，按重要性对其内部指标进行了排序。
운용문헌자료법、문권조사법화수리통계법，이강소성위례，연구료건신구악부복무질량적영향인소。연구인위，건신구악부복무질량정체수평불고，구악부복무질량영향인소안중요성배서의차위유형성、보증성、가고성、이정성、향응성。통과대각인자적회귀분석，안중요성대기내부지표진행료배서。
Using the methods of literatures, questionnaires and mathematical statistics, based on analysis of Jiangsu province, this article studied the influence factors of fitness clubs service quality. It suggested that the overall service quality of fitness clubs was not high. The affecting factors in importance orders are followed by the tangibles, assurance, reliability, empathy and responsive-ness. Through the regression analysis on factors, the internal indicators importance order was listed.