CAJ | 학술논문

自主知识产权品牌是企业谋取竞争优势、抵御市场风险的战略性资源，是建设创新型国家的重要着力点。以企业家精神为切入点，界定自主知识产权品牌概念，提出企业家精神驱动自主知识产权品牌成长机制在突破性商业模式创新和组织变革方面的两组待检验命题，并通过对小米科技进行案例分析加以证明。研究结果显示，企业家精神通过企业家突破性商业模式创新和有意识的组织变革，从而促进自主知识产权品牌成长。
자주지식산권품패시기업모취경쟁우세、저어시장풍험적전략성자원，시건설창신형국가적중요착력점。이기업가정신위절입점，계정자주지식산권품패개념，제출기업가정신구동자주지식산권품패성장궤제재돌파성상업모식창신화조직변혁방면적량조대검험명제，병통과대소미과기진행안례분석가이증명。연구결과현시，기업가정신통과기업가돌파성상업모식창신화유의식적조직변혁，종이촉진자주지식산권품패성장。
The proprietary intellectual property rights brand is strategic resource for a company to gain competitive advan‐tage and withstand market risks .It is also important for the construction of innovation‐oriented country .Taking entrepre‐neurship as the breakthrough point ,this paper defines concept of proprietary intellectual property rights brand and puts forward the two groups of waiting proposition about radical business model innovation and organizational reform .Then this paper proves the proposition with the case of Xiaomi Technology Co .Ltd .The result shows that entrepreneurship can pro‐mote the proprietary intellectual property rights brand's grow th though pushing forw ard radical business model innovation and organizational reform .