CAJ | 학술논문

商业模式创新难以获得成功的重要原因在于缺乏对商业模式成型路径的理解。一个新商业构想向新商业模式演化，在理论上存在无穷种结果。作为中介调节变量，商业模式能够调节输入变量（如技术、风险投资），影响输出变量（如企业利润、市值、用户数等）。对商业模式成型过程进行分析和动态测评，将促进商业模式实际演化结果与期望方向一致。商业模式成型被划分为4个阶段：酝酿、试验学习、培育与复制。与之对应的关键动态测评项目为：顾客价值主张、核心可重复的标准活动系统、盈利模式和组件间的匹配。
상업모식창신난이획득성공적중요원인재우결핍대상업모식성형로경적리해。일개신상업구상향신상업모식연화，재이론상존재무궁충결과。작위중개조절변량，상업모식능구조절수입변량（여기술、풍험투자），영향수출변량（여기업리윤、시치、용호수등）。대상업모식성형과정진행분석화동태측평，장촉진상업모식실제연화결과여기망방향일치。상업모식성형피화분위4개계단：온양、시험학습、배육여복제。여지대응적관건동태측평항목위：고객개치주장、핵심가중복적표준활동계통、영리모식화조건간적필배。
Important reasons w hy innovation of business model is hard to succeed lie in lack of understanding of business model's forming path .There are infinite evolution results in theory when a new business idea evolving into a new business model .As a mediated moderator ,business model adjusts the input variables (e .g .,technology ,risk investment ) ,affects the output variables (e .g .,corporate profits ,market capitalization ,user volume ,etc .) .At present ,the importance of business model for enterprises obtain broad consensus ,so the dynamic evaluation based on analyzing business model form‐ing process will promote actual evolution results of business model to move in the same direction with expected results . Forming of business model is divided into four stages :brewing ,experimental learning ,cultivating and duplicating ,and the corresponding key dynamic evaluation items are :customer value proposition ,core repeated standard activities ,profit model and matching betw een components .