CAJ | 학술논문

移动互联网环境下，手机作为一种新型营销平台，其应用价值日益凸显。企业应该发挥手机营销的优势，把握目标群体的心理，通过制作富有创意的APP、挖掘手机互动与分享功能、给予用户实惠便利、营造舒适的手机体验环境等多种策略，达到营销传播的目的。
이동호련망배경하，수궤작위일충신형영소평태，기응용개치일익철현。기업응해발휘수궤영소적우세，파악목표군체적심리，통과제작부유창의적APP、알굴수궤호동여분향공능、급여용호실혜편리、영조서괄적수궤체험배경등다충책략，체도영소전파적목적。
Under the mobile internet environment, mobile phone, as a new marketing platform, is growing its application value. Enterprises should play the advantages of mobile phone marketing and grasp the target group. By using various strategies such as making creative APP, mining mobile interaction and sharing function, giving users the economical convenience and creating a comfortable environment, the marketing goals can be achieved.