CAJ | 학술논문

针对目前复杂信任网络较少考虑舆情传播影响信任度值的演化方向的问题，运用复杂网络方法构建了有向加权多社团复杂信任网络模型，建立了多个相异舆情态度值的传播方式模型，设计了相异舆情态度值传播至同一个节点时节点分别按照最大信任传染病模型和多数-少数信任传染病规则取舆情态度值的方法，并按照舆情传播者是否传播正确舆情态度值对传播者的信任度进行奖惩，最后对模型进行仿真并分析信任度的演化趋势。结果表明在有向加权多社团复杂信任网中进行舆情传播时，信任度趋势主要受奖惩幅度差值影响。奖惩幅度差值为正，社团和全网信任均值为上升趋势，奖惩幅度差值为负，社团和全网信任均值为下降趋势。奖惩幅度差值为零，则信任均值会出现有升有降的趋势。信任度上升的快慢则受奖惩幅度大小和社团内连接概率两个因素的影响。
침대목전복잡신임망락교소고필여정전파영향신임도치적연화방향적문제，운용복잡망락방법구건료유향가권다사단복잡신임망락모형，건립료다개상이여정태도치적전파방식모형，설계료상이여정태도치전파지동일개절점시절점분별안조최대신임전염병모형화다수-소수신임전염병규칙취여정태도치적방법，병안조여정전파자시부전파정학여정태도치대전파자적신임도진행장징，최후대모형진행방진병분석신임도적연화추세。결과표명재유향가권다사단복잡신임망중진행여정전파시，신임도추세주요수장징폭도차치영향。장징폭도차치위정，사단화전망신임균치위상승추세，장징폭도차치위부，사단화전망신임균치위하강추세。장징폭도차치위령，칙신임균치회출현유승유강적추세。신임도상승적쾌만칙수장징폭도대소화사단내련접개솔량개인소적영향。
Because the evolution direction of the trust degree being affected by opinion propagation in complex trust network is seldom considered, a directed and weighted multi-community complex trust network model is built by complex network approach firstly. Secondly a model of propagation style with distinct attitude values of public opinion is established. Thirdly a method is designed for a node to select an opinion attitude value in accordance with the maximum trust value or the majority-minority trust value model when two contradictory at-titude values are spread to the node. Fourthly, the trust degrees of propagators are rewarded or punished according to whether they have spread the public opinions right or not. Finally, a simulation is carried out and the evolution trends of trust degrees are analyzed. The results show that the trends of trust degrees are mainly affected by the minus value between the reward range and punishment range. When the mi-nus value is positive, the trends of the mean trust values of the communities and of the whole net are ascending. When the minus value is negative, the trends of the mean trust values are descending. When the minus value is zero, the trends of the mean trust degrees are ups and downs. The speed of the trends is affected by the two factors of the number of minus and the linked probabilities in communities.