CAJ | 학술논문

信息时代，网络舆情是社会舆情的重要组成部分。网络舆情的监管和引导，来源于对舆情网络中“意见领袖”的正确识别和舆论疏导。利用社会网络分析方法识别舆情传播网络中充当领袖的重要节点，同时，结合偏好排序算法分析这些重要节点对舆情的看法和态度，辨识“领袖”对事件/主题的意见和影响方向。最后，以“阿里平台为云南鲁甸募捐”这一事件的相关数据为依据对本方法进行了算例分析。
신식시대，망락여정시사회여정적중요조성부분。망락여정적감관화인도，래원우대여정망락중“의견령수”적정학식별화여론소도。이용사회망락분석방법식별여정전파망락중충당령수적중요절점，동시，결합편호배서산법분석저사중요절점대여정적간법화태도，변식“령수”대사건/주제적의견화영향방향。최후，이“아리평태위운남로전모연”저일사건적상관수거위의거대본방법진행료산례분석。
In the era of information explosion, the network public opinion is an important part of the social opinion. Monitoring and guid-ing of the network public opinion result from the recognition of“opinion leaders” in the network and the dredging of various views. This paper uses social network analysis methods to identify important nodes acting as“leaders” in the public opinion propagation network. With preference ranking algorithm, the paper also analyzes the characteristics of these important nodes, and then identifies the opinions of“lead-ers” on events/themes and their influence. Finally, based on the relevant data, the paper analyzes the event of“Alibaba platform fundrais-ing for YUNNAN LUDIAN” with correlation methods.