CAJ | 학술논문

目的：分析消费者保健食品服用行为和影响因素，为居民理性消费保健食品提供参考依据。方法在武汉市6个区抽取1530名保健食品消费者进行保健食品服用状况的调查。结果在调查对象中，每天服用保健食品者占3.6%；服用不到3个月的占62.5%，能坚持1年及以上的仅占8.19%；仅服用1种保健食品的比例为53.9%；服用保健食品最主要的原因是为了“提高自身免疫力”(39.7%)，其次是“补充营养元素”(38.2%)。影响保健食品服用的因素主要有年龄、是否相信保健食品的疗效、是否有必要了解保健食品知识、购买意愿和服用意愿。结论武汉市居民服用保健食品行为相对较为理性，保健食品消费要考虑居民的消费认知和消费意愿。
목적：분석소비자보건식품복용행위화영향인소，위거민이성소비보건식품제공삼고의거。방법재무한시6개구추취1530명보건식품소비자진행보건식품복용상황적조사。결과재조사대상중，매천복용보건식품자점3.6%；복용불도3개월적점62.5%，능견지1년급이상적부점8.19%；부복용1충보건식품적비례위53.9%；복용보건식품최주요적원인시위료“제고자신면역력”(39.7%)，기차시“보충영양원소”(38.2%)。영향보건식품복용적인소주요유년령、시부상신보건식품적료효、시부유필요료해보건식품지식、구매의원화복용의원。결론무한시거민복용보건식품행위상대교위이성，보건식품소비요고필거민적소비인지화소비의원。
Objectives To analyze eating behaviors and the relevant influencing factors of healthcare foods among Wuhan residents,so as to provide reference for rational consumption of healthcare foods.Methods An investigation in six districts of Wuhan was conducted in a cross-sectional survey.1 530 customers were selected and their eating behaviors were surveyed.Results The investigation found that 3.6% of customers had healthcare foods every day;62.5% of customers had healthcare foods in less than three months.Only 8.1 9% of customers could insist on having healthcare foods for at least one year.53.9% of customers had only one kind of healthcare foods.39.7% of customers had healthcare foods for their im-munity enhancement and 38.2% for their supplement of nutritious elements.Factors that affected the eating behaviors of healthcare foods were age,purchasing willingness,taking willingness,necessity of learning healthcare foods knowledge and be-lief in the effect of healthcare foods.Conclusions Wuhan customers had a rational behavior towards healthcare foods,and healthcare foods company should take customers'cognition and willingness into consideration.