北京财贸职业学院学报
北京財貿職業學院學報
북경재무직업학원학보
JOURNAL OF BEIJING VOCATIONAL COLLEGE OF FINANCE AND COMMERCE
2015年
3期
27-33,45
,共8页
中国消费品市场%社会消费品%零售总额%限额以上单位%发展环境和趋势
中國消費品市場%社會消費品%零售總額%限額以上單位%髮展環境和趨勢
중국소비품시장%사회소비품%령수총액%한액이상단위%발전배경화추세
Chinese Consumer Goods Market%Social Consumer Goods%Total Volume of Retail Sales%Above Quota Unit%Development Environment and Trends
通过2014年中国消费品市场统计数据的分析，其发展呈现如下特点：如社会消费品零售总额增速继续回落而网上零售继续超高速增长；乡村消费品市场增速明显回落但增速仍快于城镇；多数大型百货商店呈负增长；餐饮业市场增速有所回升，限额以上单位餐饮收入增速由负转正等；从整体上看物价回落趋势明显。基于上述数据分析和发展特点，对2015年发展环境和趋势进行预测，并从服装消费、大兴零售企业家纺销售、家电销售、化妆品销售和食品销售五个方面进行了具体的分析预测。
通過2014年中國消費品市場統計數據的分析，其髮展呈現如下特點：如社會消費品零售總額增速繼續迴落而網上零售繼續超高速增長；鄉村消費品市場增速明顯迴落但增速仍快于城鎮；多數大型百貨商店呈負增長；餐飲業市場增速有所迴升，限額以上單位餐飲收入增速由負轉正等；從整體上看物價迴落趨勢明顯。基于上述數據分析和髮展特點，對2015年髮展環境和趨勢進行預測，併從服裝消費、大興零售企業傢紡銷售、傢電銷售、化妝品銷售和食品銷售五箇方麵進行瞭具體的分析預測。
통과2014년중국소비품시장통계수거적분석，기발전정현여하특점：여사회소비품령수총액증속계속회락이망상령수계속초고속증장；향촌소비품시장증속명현회락단증속잉쾌우성진；다수대형백화상점정부증장；찬음업시장증속유소회승，한액이상단위찬음수입증속유부전정등；종정체상간물개회락추세명현。기우상술수거분석화발전특점，대2015년발전배경화추세진행예측，병종복장소비、대흥령수기업가방소수、가전소수、화장품소수화식품소수오개방면진행료구체적분석예측。
By analyzing the Chinese consumer market statistics in 2014, this study summarizes its development characteristics as the following aspects:the growth rate of social retail sales continuously fall while online retail sales continuously increase;despite the growth rate of rural consumer goods drops significantly, it is still faster than that of the towns;obviously, most of the large department stores shows a negative growth trend;the growth rate of catering market has picked up, and the above quota unit catering revenue grows from negative to positive, etc.;in general, social commodity price indicates a clearly downtrend. Based on the above data analysis of mar-ket statistics, this study predicts the development environment and trends in 2015 from five different aspects, in-cluding the clothing consumption, Daxing retail textile sales, home appliances, cosmetics sales and food sales.
