北京财贸职业学院学报
北京財貿職業學院學報
북경재무직업학원학보
JOURNAL OF BEIJING VOCATIONAL COLLEGE OF FINANCE AND COMMERCE
2015年
3期
5-11
,共7页
老字号%分级%分类%认定
老字號%分級%分類%認定
로자호%분급%분류%인정
Time-honored Brand%Grading%Classification%Identification
老字号是长寿的企业和企业名称品牌，是体现中国文化特质的企业形态。以北京西城老字号为研究对象，在认真总结近年来各级政府相关政策制定及实施情况的基础上，科学确定老字号的分级认定条件和分级标准体系，对于确立和提升老字号的社会地位，更好地发挥老字号在提供行业示范、优化产业结构、完善地区形象、充实城市精神、推动中华民族优秀文化传承方面的作用，扩大老字号的社会影响，以及探索新的研究思路和方法，都具有十分重要的意义。
老字號是長壽的企業和企業名稱品牌，是體現中國文化特質的企業形態。以北京西城老字號為研究對象，在認真總結近年來各級政府相關政策製定及實施情況的基礎上，科學確定老字號的分級認定條件和分級標準體繫，對于確立和提升老字號的社會地位，更好地髮揮老字號在提供行業示範、優化產業結構、完善地區形象、充實城市精神、推動中華民族優秀文化傳承方麵的作用，擴大老字號的社會影響，以及探索新的研究思路和方法，都具有十分重要的意義。
로자호시장수적기업화기업명칭품패，시체현중국문화특질적기업형태。이북경서성로자호위연구대상，재인진총결근년래각급정부상관정책제정급실시정황적기출상，과학학정로자호적분급인정조건화분급표준체계，대우학립화제승로자호적사회지위，경호지발휘로자호재제공행업시범、우화산업결구、완선지구형상、충실성시정신、추동중화민족우수문화전승방면적작용，확대로자호적사회영향，이급탐색신적연구사로화방법，도구유십분중요적의의。
Time-honored brand means enterprises and brand names with long histories, which is a business form that embodies the Chinese cultural characteristics. Taking the time-honored brand of Beijing Xicheng as an exam-ple, this study carefully sums up the implementation and development of governmental policiesat all levels in re-cent years,and determines the classification and grading system for the time-honored brand. This research is of great importance not only for establishing and upgrading the social status of the time-honored brand, but also for promoting the role of time-honored brand in providing industry demonstration, optimizing industrial structure, improving region image and enriching city spirit. It will help to promote the Chinese culture heritage, expand the social impact of the time-honored brand, and explorenew research ideas and methods as well.
