速读（下旬）
速讀（下旬）
속독（하순）
Speed Reading
2015年
7期
38-38
,共1页
teleology%translation%brand names
With the deepening of China's reform and opening up and the rapid development of economic globalization, the translation of the brand names becomes a vital side in the economic sphere. To demonstrate the characteristics of brand name translation, this essay adopts the enumeration method, that is to say, this essay lists a great number of examples to show the characteristics of this kind of translation. After some explanation and a lot of examples, the essay comes to the result that there are three principles and five methods in brand name translation.
