创意与设计
創意與設計
창의여설계
CREATION AND DESIGN
2015年
3期
66-70
,共5页
社会创新%服务设计%跨文化%案例研究
社會創新%服務設計%跨文化%案例研究
사회창신%복무설계%과문화%안례연구
social innovation%service design%cross-culture%case study
中国社会正处转向可持续社会的重要时期,其特定背景下出现的环境、经济、社会等问题无疑使社会创新具有更大的责任。但是,在社会创新案例国际传播与转化应用的过程中,跨文化因素还未引起足够的重视。本文在需求及跨文化研究的基础上,通过基于米兰和无锡两个服务案例对中国用户进行测试与访谈,对所涉及的评价指标、影响维度、愿意参与的相关指标及背后的原因进行了分析,从而使设计师了解中国用户群体文化认知的特性、与西方用户之间的差异性。并提出相应的建议:即要充分认识当地的背景与理解用户,注重方案利益诉求的评估,并结合实施的可行性、易操作性以及相关信息的设计传播。
中國社會正處轉嚮可持續社會的重要時期,其特定揹景下齣現的環境、經濟、社會等問題無疑使社會創新具有更大的責任。但是,在社會創新案例國際傳播與轉化應用的過程中,跨文化因素還未引起足夠的重視。本文在需求及跨文化研究的基礎上,通過基于米蘭和無錫兩箇服務案例對中國用戶進行測試與訪談,對所涉及的評價指標、影響維度、願意參與的相關指標及揹後的原因進行瞭分析,從而使設計師瞭解中國用戶群體文化認知的特性、與西方用戶之間的差異性。併提齣相應的建議:即要充分認識噹地的揹景與理解用戶,註重方案利益訴求的評估,併結閤實施的可行性、易操作性以及相關信息的設計傳播。
중국사회정처전향가지속사회적중요시기,기특정배경하출현적배경、경제、사회등문제무의사사회창신구유경대적책임。단시,재사회창신안례국제전파여전화응용적과정중,과문화인소환미인기족구적중시。본문재수구급과문화연구적기출상,통과기우미란화무석량개복무안례대중국용호진행측시여방담,대소섭급적평개지표、영향유도、원의삼여적상관지표급배후적원인진행료분석,종이사설계사료해중국용호군체문화인지적특성、여서방용호지간적차이성。병제출상응적건의:즉요충분인식당지적배경여리해용호,주중방안이익소구적평고,병결합실시적가행성、역조작성이급상관신식적설계전파。
China is in a critical period of transforming into a sustainable society. Environmental, economic and social issues arising under this circumstance have brought more responsibility to social innovation. However, cross-cultural factors in social innovation cases have not received enough attention in the process of international transmission and transformed application. Based on the study of demand and cross-culture, by testing and interviewing Chinese users folowing the instructions of two service cases of Milan and Wuxi, this article analyzes the related users’ evaluating indicator, social innovation’s inlfuence dimension and users’ participating wilingness as wel as the causes of these results, thereby provides the designers with Chinese users group’s cultural cognition characteristic as wel as its diference from that of western users. It also puts forward relevant suggestions: designers should adequately cognize local background and understand users, put high value on assessment of proposal proift appealing and take implementation feasibility, operability and the design and spreading of relevant information into consideration.