湖北体育科技
湖北體育科技
호북체육과기
JOURNAL OF HUBEI SPORTS SCIENCE
2015年
6期
495-496
,共2页
体育广告%营销创新%互联网思维%策略
體育廣告%營銷創新%互聯網思維%策略
체육엄고%영소창신%호련망사유%책략
sports advertising%marketing innovation%internet thinking%strategy
运用文献资料、数理分析等方法,以互联网思维为背景,对运用互联网思维的必然性、传统和网络模式下的对比及如何运用互联网思维与传统相结合推动产业发展等方面阐述了互联网思维的重要性,为推动体育广告业进一步发展提供理论依据。
運用文獻資料、數理分析等方法,以互聯網思維為揹景,對運用互聯網思維的必然性、傳統和網絡模式下的對比及如何運用互聯網思維與傳統相結閤推動產業髮展等方麵闡述瞭互聯網思維的重要性,為推動體育廣告業進一步髮展提供理論依據。
운용문헌자료、수리분석등방법,이호련망사유위배경,대운용호련망사유적필연성、전통화망락모식하적대비급여하운용호련망사유여전통상결합추동산업발전등방면천술료호련망사유적중요성,위추동체육엄고업진일보발전제공이론의거。
By using the methods of literature material and mathematical analysis, and taking internet thinking as the background, it discusses the importance of Internet thinking from aspects of inevitability of using internet thinking, comparison of traditional mode and network mode, and how to use internet thinking combined with traditional to promote industrial development. It provides a theoretical basis for promoting further development of sports advertisement.