重庆理工大学学报(社会科学版)
重慶理工大學學報(社會科學版)
중경리공대학학보(사회과학판)
JOURNAL OF CHONGQING INSTITUTE OF TECHNOLOGY
2015年
6期
94-98
,共5页
社会主义核心价值观%培育%传播学理论%传播
社會主義覈心價值觀%培育%傳播學理論%傳播
사회주의핵심개치관%배육%전파학이론%전파
socialist core values%cultivation%communication science%communication
社会主义核心价值观的培育本质上是一种传播活动,因而离不开对传播学理论的吸收、借鉴和运用。在社会主义核心价值观的培育过程中,要注重吸收“把关人”理论,对传播信息进行严格把关;借鉴议程设置理论,主动、巧妙进行议程设置;吸纳意见领袖理论,充分发挥意见领袖的建设性作用。只有自觉吸收、借鉴和运用传播学理论,才能优化传播效果,不断提升社会主义核心价值观培育工作的实效性。
社會主義覈心價值觀的培育本質上是一種傳播活動,因而離不開對傳播學理論的吸收、藉鑒和運用。在社會主義覈心價值觀的培育過程中,要註重吸收“把關人”理論,對傳播信息進行嚴格把關;藉鑒議程設置理論,主動、巧妙進行議程設置;吸納意見領袖理論,充分髮揮意見領袖的建設性作用。隻有自覺吸收、藉鑒和運用傳播學理論,纔能優化傳播效果,不斷提升社會主義覈心價值觀培育工作的實效性。
사회주의핵심개치관적배육본질상시일충전파활동,인이리불개대전파학이론적흡수、차감화운용。재사회주의핵심개치관적배육과정중,요주중흡수“파관인”이론,대전파신식진행엄격파관;차감의정설치이론,주동、교묘진행의정설치;흡납의견령수이론,충분발휘의견령수적건설성작용。지유자각흡수、차감화운용전파학이론,재능우화전파효과,불단제승사회주의핵심개치관배육공작적실효성。
The cultivation of socialist core values cannot do without the absorption,use and reference of communication theory,and as the essence,it is a kind of communication.In the process of cultiva-ting socialist core values,we should refer to “gatekeeper”theory to check on the disseminated infor-mation strictly,and use the agenda setting theory to set agenda actively and cleverly,and absorb the opinion leader theory to make fully play of the constructive role of opinion leaders.Only communica-tion theory is absorbed,referred to and used conscientiously,the effect of communication can be opti-mized and the effectiveness of work of cultivating socialist core values can be constantly improved.