CAJ | 학술논문

以海尔、迈瑞和山河智能的逆向创新为案例，探究了全球利基市场导向下后发企业逆向创新的实现机理。研究发现：在全球利基市场导向的逆向创新中，后发企业需要注重利用本土比较优势资源，尤其是本土大规模、多层次的市场结构可使企业获得相对宽松的市场环境；后发企业可通过多元化的国际联接机制、技术与非技术的协同创新来弥补创新资源不足和提高创新效率。另外，全球利基市场导向的逆向创新有助于后发企业构建核心技术能力，从而利于持续创新。
이해이、매서화산하지능적역향창신위안례，탐구료전구리기시장도향하후발기업역향창신적실현궤리。연구발현：재전구리기시장도향적역향창신중，후발기업수요주중이용본토비교우세자원，우기시본토대규모、다층차적시장결구가사기업획득상대관송적시장배경；후발기업가통과다원화적국제련접궤제、기술여비기술적협동창신래미보창신자원불족화제고창신효솔。령외，전구리기시장도향적역향창신유조우후발기업구건핵심기술능력，종이리우지속창신。
Based on the reverse innovation cases ,namely Haier ,Netac Mindray and Sunward Intelligent ,this paper explores the mechanism of reverse innovation of latecomer enterprises based on global niche market. The results prove that local innovation resources with comparative ad‐vantages is the important foundation for reverse innovation ,and diversified cooperation and the synergy between technological and non‐techno‐logical are effective way to obtain resources ,and reverse innovation is helpful to construct core technology capability ,and then ensure continued innovation .