CAJ | 학술논문

随着中国葡萄酒市场的兴起和发展，面对潜力巨大的中国葡萄酒市场，各葡萄酒企业纷纷摩拳擦掌，都想在市场中博得一席之地。在这个背景下，本文立足宁夏类人首葡萄酒公司，提出类人首葡萄酒公司应如何构建品牌文化，实施文化营销，最终借助企业品牌文化推广葡萄酒的一系列措施。
수착중국포도주시장적흥기화발전，면대잠력거대적중국포도주시장，각포도주기업분분마권찰장，도상재시장중박득일석지지。재저개배경하，본문립족저하류인수포도주공사，제출류인수포도주공사응여하구건품패문화，실시문화영소，최종차조기업품패문화추엄포도주적일계렬조시。
With the emergence and development of China Wine Market, in the face of the huge potential market China Wine, the Wine Enterprises all intend to win a space for one person in the Market. In this context, this paper is based on Ningxia Leirenshou Wine company, put forward how to build the brand culture, implement Cultural marketing, finally expansion Wine for Ningxia Leirenshou Wine company with the help of brand culture.