CAJ | 학술논문

目的探讨适用于应急状况下招募无偿献血者的宣传策略,为更好地开展应急状况下招募无偿献血者的宣传工作提供参考和依据.方法选取2014年5月10日至12月20日于湖北省所辖4个城市血站登记并保持联系的固定无偿献血者为研究对象,采用分层随机抽样法随机抽取1 179名无偿献血者纳入献血者组,同时在这4个城市的血站中,选取工作人员18名纳入工作人员组.对献血者组采用自行设计的《湖北省应急状况下招募无偿献血者的宣传策略调查问卷》(以下简称为《调查问卷》)进行调查.然后,再对从献血者组中抽取的20名无偿献血者与18名工作人员组工作人员,采用自行设计的《湖北省应急状况下招募无偿献血者的宣传策略访谈提纲》(以下简称为《访谈提纲》)进行访谈.对问卷数据进行描述性分析和因子分析,访谈资料运用内容分析法进行分析,筛选和总结应急状况下招募无偿献血者的宣传策略.结果 ①献血者组《调查问卷》的有效问卷回收率为98.4％.②宣传策略有效度评分均值集中为3分,认为宣传策略有效.③应急献血招募宣传策略因子分析筛选及总结得出的策略共性,均侧重于现场宣传,即通过直接与群众及无偿献血者接触进行招募宣传.结论血站在应急状况下招募无偿献血者的宣传策略,可以多考虑现场宣传招募模式,深入到社区和农村群众中开展应急献血宣传.
목적 탐토괄용우응급상황하초모무상헌혈자적선전책략,위경호지개전응급상황하초모무상헌혈자적선전공작제공삼고화의거.방법 선취2014년5월10일지12월20일우호북성소할4개성시혈참등기병보지련계적고정무상헌혈자위연구대상,채용분층수궤추양법수궤추취1 179명무상헌혈자납입헌혈자조,동시재저4개성시적혈참중,선취공작인원18명납입공작인원조.대헌혈자조채용자행설계적《호북성응급상황하초모무상헌혈자적선전책략조사문권》(이하간칭위《조사문권》)진행조사.연후,재대종헌혈자조중추취적20명무상헌혈자여18명공작인원조공작인원,채용자행설계적《호북성응급상황하초모무상헌혈자적선전책략방담제강》(이하간칭위《방담제강》)진행방담.대문권수거진행묘술성분석화인자분석,방담자료운용내용분석법진행분석,사선화총결응급상황하초모무상헌혈자적선전책략.결과 ①헌혈자조《조사문권》적유효문권회수솔위98.4％.②선전책략유효도평분균치집중위3분,인위선전책략유효.③응급헌혈초모선전책략인자분석사선급총결득출적책략공성,균측중우현장선전,즉통과직접여군음급무상헌혈자접촉진행초모선전.결론 혈참재응급상황하초모무상헌혈자적선전책략,가이다고필현장선전초모모식,심입도사구화농촌군음중개전응급헌혈선전.
Objective To study blood donation advertising and recruiting strategies which suitable for emergency situation and then provide suggestions in improving the efficiency of blood donors recruitment.Methods From May 10th to December 20th 2014,a total of 1 179 regular blood donors who were registered in blood centers of 4 cities in Hubei Province and kept close contact with those blood centers were selected by stratified random sampling method into regular blood donors group.18 employees in those blood centers were chosen as employee group.The self-designed Questionnaire of Blood Donors Publicity Strategy to Recruit Under Emergency in Hubei Province (referred as Questionnaire) was conducted on regular blood donors group.At the same time,18 employees and 20 regular blood donors were selected as interview objects,they were divided into employees interview group and regular blood donors interview group.Interview was conducted by self-designed Interview Outline of Blood Donors Publicity Strategy to Recruit Under Emergency in Hubei Province (referred as Interview Outline).Factor analysis was used to anylyze the data and content analysis was applied to conclude relevant material of advertising and recruiting strategies.Screened and summarized emergency blood donors' advertising and recruiting strategies.Results ①Effective Questionnaire recovery rate was 98.4％.②Regular blood donors agreed that those strategies conducted by blood centers were effective.③Those strategies selected and summarized by factor analysis were all emphasized on directly communication with communities and blood donors to improve the recruiting results.Conclusions Blood centers could think more about holding advertising and recruiting activities in community or rural areas in order to get close to people and regular blood donors.