地域研究与开发
地域研究與開髮
지역연구여개발
AREAL RESEARCH AND DEVELOPMENT
2015年
4期
105-110
,共6页
地方感%经营者%历史文化商业街%屯溪老街%黄山市
地方感%經營者%歷史文化商業街%屯溪老街%黃山市
지방감%경영자%역사문화상업가%둔계로가%황산시
sense of place%shopkeepers%historical cultural commercial streets%Tunxi old street%Huangshan City
历史文化商业街若能凸显地方性特征将更具吸引力，经营者的地方感不仅是商业街地方性水平的重要标志，更是地方性建构的主体基础。对屯溪老街经营者地方感进行了实地调研，初步探讨了经营者地方感的形成机制，并为历史文化商业街的优化发展提出了建议。研究结果表明：经营者地方感不仅受到地方文化景观和经营活动绩效的影响，更与经营者同游客的互动交流相关，而这也将影响到历史文化商业街的吸引力。老街商业开发的模糊定位一定程度上削弱了其地方性，但丰富的历史文化景观以及经营者与游客的频繁互动，则有助于增进经营者地方感。由此，历史文化商业街的发展不仅要重视保护特色文化景观，更要优化商业活动品质，促进经营者与游客的互动，这是增进经营者地方感和商业街吸引力的基本保障。
歷史文化商業街若能凸顯地方性特徵將更具吸引力，經營者的地方感不僅是商業街地方性水平的重要標誌，更是地方性建構的主體基礎。對屯溪老街經營者地方感進行瞭實地調研，初步探討瞭經營者地方感的形成機製，併為歷史文化商業街的優化髮展提齣瞭建議。研究結果錶明：經營者地方感不僅受到地方文化景觀和經營活動績效的影響，更與經營者同遊客的互動交流相關，而這也將影響到歷史文化商業街的吸引力。老街商業開髮的模糊定位一定程度上削弱瞭其地方性，但豐富的歷史文化景觀以及經營者與遊客的頻繁互動，則有助于增進經營者地方感。由此，歷史文化商業街的髮展不僅要重視保護特色文化景觀，更要優化商業活動品質，促進經營者與遊客的互動，這是增進經營者地方感和商業街吸引力的基本保障。
역사문화상업가약능철현지방성특정장경구흡인력，경영자적지방감불부시상업가지방성수평적중요표지，경시지방성건구적주체기출。대둔계로가경영자지방감진행료실지조연，초보탐토료경영자지방감적형성궤제，병위역사문화상업가적우화발전제출료건의。연구결과표명：경영자지방감불부수도지방문화경관화경영활동적효적영향，경여경영자동유객적호동교류상관，이저야장영향도역사문화상업가적흡인력。로가상업개발적모호정위일정정도상삭약료기지방성，단봉부적역사문화경관이급경영자여유객적빈번호동，칙유조우증진경영자지방감。유차，역사문화상업가적발전불부요중시보호특색문화경관，경요우화상업활동품질，촉진경영자여유객적호동，저시증진경영자지방감화상업가흡인력적기본보장。
The historical cultural commercial street may be more attractive if its local characteristics are high-lighted.Shopkeepers’ sense of place may not only play very important role in the place construction, but also re-present the distinctive features of the commercial street.Combined with the survey on shopkeepers’ sense of place in Tunxi old street, this paper mainly explores the formation mechanism of shopkeepers’ sense of place, and then put forward some suggestions for its optimal development.It shows that shopkeepers’ sense of place is not only af-fected by the local cultural landscape and the performance of business activities, but also related to its interaction with visitors, which will also strengthen appeal of historical cultural streets.Relatively disordered commercial devel-opment has dispelled some local features in Tunxi street.However, its distinctive cultural landscapes and frequent interaction with visitors will improve shopkeepers’ sense of place.Thus, the development of historical cultural com-mercial streets should pay attention to the following three aspects:the preservation of local landscape, the interac-tion between shopkeepers and visitors and the optimization of commercial activities, which will be beneficial to both construction of shopkeepers’ sense of place and attraction of commercial streets.
