CAJ | 학술논문

随着以移动便携为卖点的新媒体的迅速崛起，电视作为传统媒体的典型代表必须不断融入新媒体元素，增加传统媒体的活力，以争取更广泛的受众，对抗新媒体的冲击。微信互动平台将微信引入演播室，丰富新闻内容，观众互动便捷，进一步增强了新闻的时效性与真实性，优化新闻演播室的节目制作与播出。
수착이이동편휴위매점적신매체적신속굴기，전시작위전통매체적전형대표필수불단융입신매체원소，증가전통매체적활력，이쟁취경엄범적수음，대항신매체적충격。미신호동평태장미신인입연파실，봉부신문내용，관음호동편첩，진일보증강료신문적시효성여진실성，우화신문연파실적절목제작여파출。
With the fierce growing of new media featuring portable accesses,television,as the most representa-tive one in traditional media,has to embrace new media elements as well as the vigor of traditional media in order to attract various audiences and face the impact of new media.The Wechat interactive platform intro-duces Wechat into the studio with richer content and easier interaction.The timeliness and authenticity of the news are dramatically improved as a result,audiences can report things in an easier way,and the news can be broadcasted in a more vivid way.The procedure of producing and broadcasting news in the studio is optimized at the very best.