CAJ | 학술논문

拉动农村消费需求对促进地方经济持续增长具有重要意义。当前，山西农村消费市场面临着农民收入水平低、社会保障体系不完善、消费环境差以及个人不健康消费观念等问题，这不仅抑制了农村的消费潜力，更对地方经济持续发展的拉力不足。因此，为挖掘农村的消费潜力，实现地方经济健康发展，提出从经济层面上应拓宽农民的收入渠道、从制度层面上应健全农村的社会保障体系、从环境层面上应完善农村的基础设施、从个人层面上应引导农村居民树立正确的消费观。
랍동농촌소비수구대촉진지방경제지속증장구유중요의의。당전，산서농촌소비시장면림착농민수입수평저、사회보장체계불완선、소비배경차이급개인불건강소비관념등문제，저불부억제료농촌적소비잠력，경대지방경제지속발전적랍력불족。인차，위알굴농촌적소비잠력，실현지방경제건강발전，제출종경제층면상응탁관농민적수입거도、종제도층면상응건전농촌적사회보장체계、종배경층면상응완선농촌적기출설시、종개인층면상응인도농촌거민수립정학적소비관。
The paperanalyzes currentsituation ofShanxiruralconsum ption m arketas w ellas its causes:although the living consum ption standard isincreasing,the w hole levelisstilllow ;the m ain costofliving ison food,housing and transportation w hile only a little on service consum ption; the variety and quantity of m iddle and high class products are increasing,but there is still m uch room for grow th.M ain reasons for these phenom ena include thatfarm ers’ incom e levelis relatively low and not stable; robust rural social security system is absent;ruralconsum ption environm entisnotgood and traditionalconsum ption view rootsdeeply.Severalcounterm easuresare putforw ard for stim ulating ruralconsum ption dem ands,such as increasing the subsidies of agriculturalproduction,developing the training w ork for farm ers, broadening farm ers’ incom e channels, establishing robust social security system , im proving rural infrastructure construction, optim izing ruralconsum ption environm entand leading ruralresidentsto form correctconsum ption view .