CAJ | 학술논문

微博作为信息时代的重要社交工具，得到了高校学生的普遍欢迎。大学生微博使用行为的信息挖掘，对于观察大学生群体社交行为特点，促进高校大学生线上行为管理具有重要的实践意义。本文结合统计调查和软件技术的方式，对高校学生的基本信息、微博内容、评论情况、关注焦点等进行数据采集和分类统计，判断其情感倾向和微博舆论特点。通过对采集大数据的分析研究，从客观上了解高校学生的微博使用行为习惯、使用态度和使用需求，做出规律总结与趋势预测，为高校大学生的微博行为引导和高校舆情管理提供参考意见。
미박작위신식시대적중요사교공구，득도료고교학생적보편환영。대학생미박사용행위적신식알굴，대우관찰대학생군체사교행위특점，촉진고교대학생선상행위관리구유중요적실천의의。본문결합통계조사화연건기술적방식，대고교학생적기본신식、미박내용、평론정황、관주초점등진행수거채집화분류통계，판단기정감경향화미박여론특점。통과대채집대수거적분석연구，종객관상료해고교학생적미박사용행위습관、사용태도화사용수구，주출규률총결여추세예측，위고교대학생적미박행위인도화고교여정관리제공삼고의견。
Weibo, as an important social tool of the information age, has got the general welcome of college students. The data mining of the using behavior of the students could effectively ob-serve the social behavior characteristics of the students. It had important practical significance to promote college students' on-line behavior management. The investigation methods of the questionnaire and software technology were used to get the data, the data of basic information, Weibo content, review of the stu-dents were collected and made a count. According to the analysis of the big data, an objective understanding of the using habits, attitudes and needs was given. Also the trend prediction and reg-ularity were made to provide a reference for the behavior guid-ance and the management of college students.