CAJ | 학술논문

商标翻译在西方国家的历史比较久远。而在中国，商标翻译开始于改革开放之后。中国加入世界贸易组织之后，越来越多的中国公司走向世界市场。由于中西方文化存在的差异，跨文化视角下的商标翻译迫在眉睫。本论文主要研究了跨文化视角下的商标翻译，旨在吸引消费者的注意近而到达促使消费者消费的目的。
상표번역재서방국가적역사비교구원。이재중국，상표번역개시우개혁개방지후。중국가입세계무역조직지후，월래월다적중국공사주향세계시장。유우중서방문화존재적차이，과문화시각하적상표번역박재미첩。본논문주요연구료과문화시각하적상표번역，지재흡인소비자적주의근이도체촉사소비자소비적목적。
Trademark translation boosts a long history in western countries. However, as for China, it began from the reform and opening up policy. After being a member of the World Trade Organization, there are more and more Chinese companies entering the international market. Because of the difference of the Western and Chinese culture, trademark translation under the cross-cultural perspective is required. This thesis studies the methods of trademark translation under the consideration of cross-cultural perspective. With the consideration of cross-culture, trademark translation attributes to attract customer’s attention and achieve the purpose of consumption.