CAJ | 학술논문

微信在大学生中的迅速普及，不断改变着大学网络舆论的传播生态。以“红色微信”平台为主要形式的网络思政教育，逐步成为高校思想政治工作在“微时代”下引导大学生手机舆论、促进大学生“三观”形成的重要工具。通过组建“微信红军”队伍、构建分层分类引导体系、强化平台功能设置等手段，综合运用网络舆情“圈群”性规律，发挥“意见领袖”舆情引导作用等，可有效改善大学生网络舆情现有的监控、管理和引导模式，使之成为高校思想政治教育工作新的有力抓手。
미신재대학생중적신속보급，불단개변착대학망락여론적전파생태。이“홍색미신”평태위주요형식적망락사정교육，축보성위고교사상정치공작재“미시대”하인도대학생수궤여론、촉진대학생“삼관”형성적중요공구。통과조건“미신홍군”대오、구건분층분류인도체계、강화평태공능설치등수단，종합운용망락여정“권군”성규률，발휘“의견령수”여정인도작용등，가유효개선대학생망락여정현유적감공、관리화인도모식，사지성위고교사상정치교육공작신적유력조수。
The rapid popularization of WeChat among college students has been changing the college net-work public opinion dissemination. Network ideological and political education with “Red WeChat” as the main platform has gradually become the tool to guide students’ public opinion of mobile phones, and to pro-mote the formation of students“three outlooks” in the“micro era”. Through such measures as the formation of“WeChat Red Army”, constructing a hierarchical classification system of guidance, strengthening the setting of platform functions, integrated use of network public opinion “circle” rules, and “opinion leaders” playing the role of guiding public opinion, we can effectively improve the monitoring, management and guidance mode of the existing students’ network public opinion, which makes it a new breakthrough for ideological and politi-cal education in colleges.