CAJ | 학술논문

明清时期的女性文学经由人际传播、组织传播的过程，逐渐进入到了大众传播的阶段。在传播过程中，女性作者和男性文人共同承担起传播者的角色，合力为女性文学的传播作出了突出贡献。女性文学的传播主要通过文字传播的形式，以文本型态的两种不同方式，即文本的选择性传播和文本的诠释性传播作为传播媒介，在文人圈和大众圈中传播。家族内外的受众在女性文学的传播中不仅具有接受的行为，还会出现反馈的现象，甚至逆反的心理，对激发和提高传播者的传播热情和促使传播者进一步改进和优化传播内容有很大帮助。从女性文学在认知、情感、态度以及行为上取得的传播效果，足见明清女性文学在古代文学发展史上的价值和意义。
명청시기적녀성문학경유인제전파、조직전파적과정，축점진입도료대음전파적계단。재전파과정중，녀성작자화남성문인공동승담기전파자적각색，합력위녀성문학적전파작출료돌출공헌。녀성문학적전파주요통과문자전파적형식，이문본형태적량충불동방식，즉문본적선택성전파화문본적전석성전파작위전파매개，재문인권화대음권중전파。가족내외적수음재녀성문학적전파중불부구유접수적행위，환회출현반궤적현상，심지역반적심리，대격발화제고전파자적전파열정화촉사전파자진일보개진화우화전파내용유흔대방조。종녀성문학재인지、정감、태도이급행위상취득적전파효과，족견명청녀성문학재고대문학발전사상적개치화의의。
Following the stage of interpersonal communication and organizational communication, the spread of women literature of the Ming and Qing Dynasties entered into the stage of mass communication. In the process, female authors as well as male scholars assumed the role of a disseminator, contributing to the dissemination of women literature. Women literature spread primarily through literal communication, in the form of text patterns, and in two different ways, namely, selective dissemination and interpretive spread of the text as a communication medium, which were publicized in both the literary circles and the public circles. The readers inside and outside the family manifested not only the behavior of acceptance, but also the psychological phenomenon of feedback, even antagonistic emotions, which could stimulate and improve the spread of enthu-siastic communicators, and hence helped to encourage communicators to further enhance and optimize the dis-semination of content. The effect of women literature dissemination made on cognition, emotion, attitude and behavior, demonstrates the value and significance of women literature of the Ming and Qing Dynasties in the context of the history of ancient literature.