科教文汇
科教文彙
과교문회
EDUCATION SCIENCE & CULTURE MAGAZINE
2015年
23期
150-151
,共2页
新闻专题%善于选题%精心策划%本土性
新聞專題%善于選題%精心策劃%本土性
신문전제%선우선제%정심책화%본토성
news feature%good at topic selection%meticulous planning%localization
在传媒竞争日益激烈的当下,对于县级电视台来说,在做好新闻宣传的同时,大力提升新闻专题的节目质量,不仅体现了一个群体的智慧,更体现了一个电视台的水平。而如何让新闻专题迈向“高大上”,笔者认为要重视策划在“做好片、出精品”中的引领作用,明确定位、立足本土、搞好选题、精心策划,才能力争将专题做成受欢迎、有影响、高质量新闻品牌。
在傳媒競爭日益激烈的噹下,對于縣級電視檯來說,在做好新聞宣傳的同時,大力提升新聞專題的節目質量,不僅體現瞭一箇群體的智慧,更體現瞭一箇電視檯的水平。而如何讓新聞專題邁嚮“高大上”,筆者認為要重視策劃在“做好片、齣精品”中的引領作用,明確定位、立足本土、搞好選題、精心策劃,纔能力爭將專題做成受歡迎、有影響、高質量新聞品牌。
재전매경쟁일익격렬적당하,대우현급전시태래설,재주호신문선전적동시,대력제승신문전제적절목질량,불부체현료일개군체적지혜,경체현료일개전시태적수평。이여하양신문전제매향“고대상”,필자인위요중시책화재“주호편、출정품”중적인령작용,명학정위、립족본토、고호선제、정심책화,재능력쟁장전제주성수환영、유영향、고질량신문품패。
In today's increasingly fierce media competition, in ad-dition to good news publicity, a county-level television station should also vigorously promote the quality of news features, which not only embodies the wisdom of a group, but also reflects the level of the television station. As for how to make news features reach a higher level, the writer holds that the guiding role of planning should be emphasized in"producing competitive prod-ucts". Only through clarifying the orientation, basing on local sit-uations, well selecting topics and meticulously planning can a news feature be a favored, influential and high-quality news brand.