CAJ | 학술논문

随着人民群众参与公共事务管理意愿的增强,媒体在政府与人民群众的联系中,发挥着越来越重要的作用.就当前现实而言,行政领导在应对媒体时,出现的问题依然很多.如何科学调整心态,充分发挥媒体正能量,是行政领导的一门必修课.只有科学分析行政领导应对媒体时的"为"与"不为",不断提升应对媒体的能力,才能塑造良好的政府形象,提高政府公信力.
수착인민군음삼여공공사무관리의원적증강,매체재정부여인민군음적련계중,발휘착월래월중요적작용.취당전현실이언,행정령도재응대매체시,출현적문제의연흔다.여하과학조정심태,충분발휘매체정능량,시행정령도적일문필수과.지유과학분석행정령도응대매체시적"위"여"불위",불단제승응대매체적능력,재능소조량호적정부형상,제고정부공신력.
With the people's participation in public affairs management wishes to enhance the media in the government and the masses of the people, and is playing an increasingly important role. On the current reality, it is still a lot of executive lead-ership in dealing with the media, problems. How scientific attitude adjustment, give full play to the media positive energy, it is the executive leadership of a required course. Only scientific analysis of executive leadership when dealing with the media"to"and"not", and improve the ability to deal with the media in order to create a good image of the government to improve the credibility of the government.