科技视界
科技視界
과기시계
Science&Technology Vision
2015年
25期
45-45,132
,共2页
蔡亮%周桂琴%黄茜%刘晴
蔡亮%週桂琴%黃茜%劉晴
채량%주계금%황천%류청
高校体育场馆%管理运营%市场营销
高校體育場館%管理運營%市場營銷
고교체육장관%관리운영%시장영소
College's sports venues%Management operations%Marketing
主要通过文献资料法和逻辑分析法,对我国高校体育场馆在管理和运营方面的特点进行剖析,对比国内外一些高校体育场馆管理与运营的先进体制及思路,给高校体育场馆的科学管理与运营提供直接的理论指导。研究得出:我国高校体育场馆管理运营有很多不足,如体育场馆的建设思想比较落后,场馆的功能没有得到合理开发,经营管理人员的素质难以满足场馆市场化管理的要求,场馆经营性与公益性的矛盾,以及场馆的经营方式及手段不合理,体育资源之间沟通不畅,信息落后等。要更好的管理运营我国高校体育馆,第一,必须具有先进的场馆建设思想;第二,将现有的场馆的功能充分开发出来;第三,提高场馆管理人员的综合素质;第四,坚持走经营与公益性相结合的道路。
主要通過文獻資料法和邏輯分析法,對我國高校體育場館在管理和運營方麵的特點進行剖析,對比國內外一些高校體育場館管理與運營的先進體製及思路,給高校體育場館的科學管理與運營提供直接的理論指導。研究得齣:我國高校體育場館管理運營有很多不足,如體育場館的建設思想比較落後,場館的功能沒有得到閤理開髮,經營管理人員的素質難以滿足場館市場化管理的要求,場館經營性與公益性的矛盾,以及場館的經營方式及手段不閤理,體育資源之間溝通不暢,信息落後等。要更好的管理運營我國高校體育館,第一,必鬚具有先進的場館建設思想;第二,將現有的場館的功能充分開髮齣來;第三,提高場館管理人員的綜閤素質;第四,堅持走經營與公益性相結閤的道路。
주요통과문헌자료법화라집분석법,대아국고교체육장관재관리화운영방면적특점진행부석,대비국내외일사고교체육장관관리여운영적선진체제급사로,급고교체육장관적과학관리여운영제공직접적이론지도。연구득출:아국고교체육장관관리운영유흔다불족,여체육장관적건설사상비교락후,장관적공능몰유득도합리개발,경영관리인원적소질난이만족장관시장화관리적요구,장관경영성여공익성적모순,이급장관적경영방식급수단불합리,체육자원지간구통불창,신식락후등。요경호적관리운영아국고교체육관,제일,필수구유선진적장관건설사상;제이,장현유적장관적공능충분개발출래;제삼,제고장관관리인원적종합소질;제사,견지주경영여공익성상결합적도로。
This article mainly analyzed about university sports venues in the aspect of management and operation through literature review and logical analysis. Management and operation of college's sports venues are analyzed by comparison of advanced system of some of them in order to provide scientific theoretical guidance. This thesis concludes that there are many problems in the management and operations in the colleges'stadiums currently. For examples, the construction concept of sports stadiums relatively backward, the functions of stadiums rationally developed, management staff lagging in the needs of market development of stadiums, the contradiction between the management and the public welfare of the stadiums, the modes and means of the stadiums operation unreasonable, the poor use of different sports resources, and the information backward. In order to manage and operate the stadiums of colleges well, firstly, we must have advanced venue construction concepts. Secondly, we need to fully develop the existing stadiums and improve the comprehensive quality of the venue managers. Thirdly we should combine the management and public welfare of the stadiums. Fourthly It should be adhere to the way of the combination between the business and public welfare.