CAJ | 학술논문

为弘扬企业文化，做大产品品牌，从吉林铁合金股份有限公司发展历程、历史贡献与行业地位考察入手，着重分析了该公司成为中国铁合金行业的一面旗帜和品牌代表的主要原因———始终注重企业文化建设与传承。详细解读了吉林铁合金品牌文化的内涵，阐述了只有把优秀的企业文化不断传承、不断升华、不断物化、不断创新，才能使品牌文化成为一个企业发展的不竭动力。
위홍양기업문화，주대산품품패，종길림철합금고빈유한공사발전역정、역사공헌여행업지위고찰입수，착중분석료해공사성위중국철합금행업적일면기치화품패대표적주요원인———시종주중기업문화건설여전승。상세해독료길림철합금품패문화적내함，천술료지유파우수적기업문화불단전승、불단승화、불단물화、불단창신，재능사품패문화성위일개기업발전적불갈동력。
From Jilin ferroalloy company development histroy, historical contribution and industry status, this paper analyzes the main reason that Jilin ferroalloy company becomes a brand representative of Chinese ferroalloy industry , namely,always paying attention to enterprise culture construction and inheritance. It explains Jilin ferroalloy brand culture connotation,states that only continue to inherit, sublime, materialize and create the excellent enterprise culture to make the brand culture become driving force in enterprise development.