CAJ | 학술논문

针对我国乳品消费持续低迷的“困惑”，以消费风险感知为切入点，深入剖析了居民乳品消费量低位徘徊的主要原因。研究发现：近年来乳品安全事件的不断发生提升了居民的消费风险感知度，是我国居民乳品消费量低位徘徊甚至下降的主因；“三鹿奶粉”事件的发生对国内奶源乳品的消费影响更大，对“元凶”奶粉影响相对较小；较低收入居民的消费风险感知度明显高于较高收入居民，是目前城镇居民乳品消费量下降的主体；我国城镇居民乳品消费的收入弹性依然存在，消费风险感知度的提升掩盖了收入对乳品消费的促进作用。
침대아국유품소비지속저미적“곤혹”，이소비풍험감지위절입점，심입부석료거민유품소비량저위배회적주요원인。연구발현：근년래유품안전사건적불단발생제승료거민적소비풍험감지도，시아국거민유품소비량저위배회심지하강적주인；“삼록내분”사건적발생대국내내원유품적소비영향경대，대“원흉”내분영향상대교소；교저수입거민적소비풍험감지도명현고우교고수입거민，시목전성진거민유품소비량하강적주체；아국성진거민유품소비적수입탄성의연존재，소비풍험감지도적제승엄개료수입대유품소비적촉진작용。
Aiming at the sustaining downturn puzzle of Chinese dairy products consumption,with the per-ception of consumption risk as an entry point,the paper deeply analyzed the main reason which caused the dairy products consumption of Chinese residents downturn.The results showed that the income elasticity of dairy prod-ucts consumption of Chinese town residents was still notable;the occurrence of dairy products safety incidents improved the perception of consumption risk,accordingly it covered the promotion of income to the dairy products consumption;the safety incident was the key factor which led the fall of dairy products consumption of town resi-dents in recent years,and the perception of consumption risk of lower income group was clearly higher than that of higher income group.