CAJ | 학술논문

以旅游体验理论为支撑，结合农业功能和特点，分析了旅游者参加农业节庆的体验需求。基于旅游体验需求，探讨了提升我国农业节庆旅游吸引力的路径，即以旅游需求为核心，坚持贴近游客、贴近“三农”的宗旨，对村镇特色旅游资源进行充分挖掘和融合利用，设计出地方感强烈的农业节庆主题和活动内容，同时在餐饮、住宿、购物、娱乐等配套服务中，也要突显地方特征。此外，还提出了提升我国农业节庆旅游吸引力的措施，包括策划突显地域特征与文化的节庆主题和内容、保证节庆中文化体验的真实、对旅游资源进行创新利用、引导村民积极参与、采取适宜的举办模式。
이여유체험이론위지탱，결합농업공능화특점，분석료여유자삼가농업절경적체험수구。기우여유체험수구，탐토료제승아국농업절경여유흡인력적로경，즉이여유수구위핵심，견지첩근유객、첩근“삼농”적종지，대촌진특색여유자원진행충분알굴화융합이용，설계출지방감강렬적농업절경주제화활동내용，동시재찬음、주숙、구물、오악등배투복무중，야요돌현지방특정。차외，환제출료제승아국농업절경여유흡인력적조시，포괄책화돌현지역특정여문화적절경주제화내용、보증절경중문화체험적진실、대여유자원진행창신이용、인도촌민적겁삼여、채취괄의적거판모식。
This paper analyzed the tourist experience demands for agricultural festivals based on the tourist experience theory and the functions and features of agriculture .Based on the tourist experience demands , this article discussed the paths to promote the attraction of agricultural festival tourism in China .These paths included:taking the tourist ’ s demands as the core , insisting on the tenet of abutting tourists and “agriculture , rural areas and farmers”, fully excavating and fusedly using the special tourism resources in villages and towns , designing the theme and content of agricultural festivals with intense place -sense;highlighting the local char-acteristics in catering , accommodation , shopping , entertainment and other supporting services .In addition , the author put forward the following measures for promoting the attraction of agricultural festival tourism in China :planning the festival theme and content with prominent regional features and culture , guaranteeing the authenticity of cultural experience in the festival , conducting innova-tive use of tourism resources , guiding villagers to take an active part in the festival , and adopting the suitable holding mode .