CAJ | 학술논문

针对企业客户关系管理提高客户忠诚度的问题，以银行作为应用案例，提出借助UML建模技术和B/S架构访问模式，设计出可应用与银行和储户之间沟通的客户关系管理系统，从而实现对客户管理的信息化，提升了企业对客户维护的能力。
침대기업객호관계관리제고객호충성도적문제，이은행작위응용안례，제출차조UML건모기술화B/S가구방문모식，설계출가응용여은행화저호지간구통적객호관계관리계통，종이실현대객호관리적신식화，제승료기업대객호유호적능력。
In view of the enterprise customer relationship management to improve customer loyalty problem , with the bank as an application case, put forward with the help of UML modeling technology and architecture of the B/S access mode, design between the application and the bank and the depositor communication customer relationship management system , and Realization of customer management information, to enhance the capacity of enterprises to maintain customer.