农业网络信息
農業網絡信息
농업망락신식
AGRICULTURE NETWORK INFORMATION
2015年
7期
97-100
,共4页
高校图书馆%阅读推广%新媒体
高校圖書館%閱讀推廣%新媒體
고교도서관%열독추엄%신매체
university library%reading promotion%new media
阅读推广是近年来高校图书馆读者服务的重要内容。本文分析了我国高校图书馆阅读推广的实践特点，简介了占据主导的传统文化活动，详细分析了新媒体环境下的阅读推广活动，介绍了四种影响大的阅读推广新媒介，即微博、微信、二维码、真人图书馆，并对高校图书馆阅读推广活动进行了反思，提出了建议。
閱讀推廣是近年來高校圖書館讀者服務的重要內容。本文分析瞭我國高校圖書館閱讀推廣的實踐特點，簡介瞭佔據主導的傳統文化活動，詳細分析瞭新媒體環境下的閱讀推廣活動，介紹瞭四種影響大的閱讀推廣新媒介，即微博、微信、二維碼、真人圖書館，併對高校圖書館閱讀推廣活動進行瞭反思，提齣瞭建議。
열독추엄시근년래고교도서관독자복무적중요내용。본문분석료아국고교도서관열독추엄적실천특점，간개료점거주도적전통문화활동，상세분석료신매체배경하적열독추엄활동，개소료사충영향대적열독추엄신매개，즉미박、미신、이유마、진인도서관，병대고교도서관열독추엄활동진행료반사，제출료건의。
Reading promotion is the important content of university library’s reader service in recent years, this paper analyzed the practice characteristics of China’s university library reading promotion, and introduced the dominated traditional cultural activities, and then made a detailed analysis of reading promotion activities in the new media environment, showing four new media for reading promotion, including Weibo, Wechat, two-dimensional code, human library. It also rethought the current university library reading promotion activities and put forward four point proposals.
