农业网络信息
農業網絡信息
농업망락신식
AGRICULTURE NETWORK INFORMATION
2015年
7期
82-86
,共5页
注意力经济%高校图书馆%图书馆营销%动漫营销
註意力經濟%高校圖書館%圖書館營銷%動漫營銷
주의력경제%고교도서관%도서관영소%동만영소
attention economy%university library%library marketing%animation marketing
注意力经济下，高校图书馆在网络的冲击下逐渐趋于边缘化的困境，亟需通过对自身的营销推广实现突围。本文就动漫营销拥有巨大的商业价值和市场推动力，分析其在高校图书馆营销中的应用的可行性，提出高校图书馆差异化、新媒体、主题、体验式动漫营销策略，提升信息用户对图书馆、图书馆资源的关注度与参与度。
註意力經濟下，高校圖書館在網絡的遲擊下逐漸趨于邊緣化的睏境，亟需通過對自身的營銷推廣實現突圍。本文就動漫營銷擁有巨大的商業價值和市場推動力，分析其在高校圖書館營銷中的應用的可行性，提齣高校圖書館差異化、新媒體、主題、體驗式動漫營銷策略，提升信息用戶對圖書館、圖書館資源的關註度與參與度。
주의력경제하，고교도서관재망락적충격하축점추우변연화적곤경，극수통과대자신적영소추엄실현돌위。본문취동만영소옹유거대적상업개치화시장추동력，분석기재고교도서관영소중적응용적가행성，제출고교도서관차이화、신매체、주제、체험식동만영소책략，제승신식용호대도서관、도서관자원적관주도여삼여도。
In the attention economy, university library has appeared to be marginalized when facing the shock of Internet, which needs to be changed through library marketing. Based on the huge commercial value and market driving force of animation marketing, this article analyzed the feasibility of applying animation marketing in university library marketing, and proposed several animation marketing strategies, such as differentiated marketing, new media marketing, theme marketing, experiential marketing. It should increase users’attention and participation in library and its resource.
