On Sociolinguistic Theoretical Basis of Brand Name
On Sociolinguistic Theoretical Basis of Brand Name
On Sociolinguistic Theoretical Basis of Brand Name
  • 万方数据
    科学与财富 과학여재부
    SCIENCES & WEALTH
    2015年 9期 144-145 ,共2页

    曹海洋%司宇婷

    조해양%사우정



    brand name%sociolinguistic%cultural factors


    Brand names are the offspring of highly development of market economics, and play a crucial role in modern society. This paper discusses the soci-olinguistic theoretical basis of brand name. Attention should be paid to the cultural factors of brand naming, including customs and manners, religious beliefs, ethics, regional culture and so on.
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